It is not just newscasters who have a tiny, invisible, microphone, in their, and somebody telling them what to say. Every adult on the planet (okay--most) has such a device. The inhabitants of the planet though, do not recognize the microphone for what it is. They call it their "I."
We are all casting forth, someone else's "news." If Life, that is, can be called a "someone."
A difference between newscasters and the ordinary verbiage is that newscasters know someone else is feeding them their lines.
The content of the news we are casting forth with each word, actually is significant not for its denotative value. The news we are casting forth is like the songs of the birds: come here, go away, this is my space, I am here.